4,11 October and 1,8,15, 22 November 2021 -archive – Dutch reports to be downloaded here

Artist Meetings: Tools – first Online meetings for professional visual artists


In these complex times, independence for artists is more important than ever. In a 6-part online series we invite you to explore with fellow artists, how to strengthen and expand your position. This series of meetings is created with Cultuur+Ondernemen and in collaboration with CBK Rotterdam.

Following the 2-part webinar ‘The Asset of Art’, participants (mid-career visual artists) showed a need for more opportunities to meet and exchange knowledge on various topics in order to further professionalize their artistic practice.

The position of the professional visual artist in the rapidly changing art climate has come under further pressure, partly due to the Corona crisis. These meetings are about how to take action to improve a strong social and economic position as an independent artist?

The program consists of 6 online meetings of 2.5 hours each. During these afternoons, trainers and specialists share their expertise interactively, providing practical tools.


  1. Positioning – Monday, October 4 2021: 3 – 5 PM
    Which elements can be of use for a good and attractive presentation/ lecture about your work in a business environment? What is the essence of your work? How can you position your work in a good way? Marlies Leupen provides interactive presentation training and strategic advice about profiling according to her self-developed method “B hungry & get fed”.
    Expert: Marlies Leupen
  2. Business Networking – Monday, October 11 2021: 15.00 – 17.00
    What motivates art buyers and/or collectors? What is the collector perspective? How can you properly build a relationship that strengthens the chances of getting an assignment or the purchasing of a work without losing your authenticity? Which (online) promotion can work for you? An interactive workshop based on her experiences within the Young Collectors Circle, based on the theory of the customer journey.
    Expert: Nienke van der Wal, founder of Young Collectors Circle
  3. SEO/online tool – Monday, November 1 2021: 15.00 – 17.30
    How can you improve your work’s position online? With SEO you can greatly increase your online visibility and rank higher in Google. This way people will find you faster if they search for what you have to offer. But what is SEO exactly? How can you make your website easier to find? And how can you ensure that your viewers can become customers? An interactive online training: scoring with SEO.
    Expert: Rutger Steenbergen, Seozwolle
  4. Public-private partnership – Monday, November 8 2021: 15:00 – 17:30
    How can you work well together with different parties and with different interests? How can you recognize and take advantage of the opportunities without losing your direction, while at the same time, it is essential to build in your own free space to continue to innovate and to keep the public-private partnership healthy and relevant. An afternoon in which mutual investigative dialogue plays a role.
    Expert: Matthijs ten Berg, Building Art, Culture & Nature Platforms & & Organisations
  5. Patronage – Monday, November 15 2021: 15.00 – 17.30
    Gift exchange in the arts/the art of asking. Can you be an maker and applicant at the same time? What does this dual position require from you and from your audience? During this meeting we will discuss how patronage works and what can be discussed between makers and givers – and what not. Successful patronage is always reciprocal. That’s why we explore what you can ask your givers, but also what you can offer them. And what conditions you set for the relationship with your givers? Interactive webinar with questions for reflection.
    Expert: Helleke van den Braber, professor of Patronage Studies, Utrecht University.
  6. Peer Group – Monday, November 22 2021: 15.00 – 17.30
    Can a Peer Group also work for you as an artist? Peer groups are selected entrepreneurs who want to grow proactively together. Can/ do artists want to share knowledge among each other? How can this work in practice on an equal basis? IZI Solutions
    Expert: Jared Hiwat, consultant and (peer) coach

“We tend to believe it is all about luck and talent. But that’s a convenient excuse. The truth is that if you are cheerful and determined, you will inevitably be lucky and succeed. It is a law of the universe” 

Bear Grylls

De bijeenkomsten Artist meetings: Tools is een initiatief van Annick Vroom en Caspar Berger, opgezet vanuit platform Art is a Guaranty met Cultuur+Ondernemen, in samenwerking met CBK Rotterdam.