November 19  and December 10, 2020

The Asset of Art – Interactive webinar for mid-career Artists

This digital meeting The Asset of Art offers space to mid-career visual artists living within the Netherlands with a proven track-record. It is an initiative of Art is a Guaranty in collaboration with ING, the Amsterdam Fund for the Arts, CBK Rotterdam, Cultuur+Ondernemen, and with cooperation of Stroom Den Haag.

The Asset of Art focuses on the question how to maintain and strengthen the position of artists in today’s rapidly changing art climate. How to get even more out of your artistic, social and economic position while remaining true to your own vision? We will explore this question together with a number of (international) speakers, with concrete examples and each other’s experiences.

The online workshop will consist of 2 afternoons which together form the complete workshop. Two afternoons where new insights can arise and strengths can be combined. Participation is free of charge and the workshop will be in English. The invitation will personal and by namefor visual artists living in The Netherlands. The number of places for participating artists is limited.

The arts field has been subject to many changes in recent years, such as cutbacks, new fund policies, the rise of digital markets and a changing gallery circuit. With the arrival of COVID-19 these changes have gained even more momentum.

In this interactive webinar, experiences are shared, new insights are exchanged and a number of international speakers share their perspectives. The Asset of Art challenges the artists to explore new possibilities and opportunities with each other in small groups via break-out rooms.

The first two international speakers are Delphine Hesters (BE) and Jeff Goins (USA).
In addition, example projects of (international) artists will be presented.

Speaker Delphine Hesters

Delphine Hesters conducted an extensive research in Belgium for the Flemish Arts Point into the position of the artist in the contemporary art field. She signals the beginning of a system change, in which visual artists play a leading role. Read more about her research: D.I.T. by Delphine Hesters

Speaker Jeff Goins

In his book Real Artists Don’t Starve the American author Jeff Goins describes the present time as a ‘New Renaissance’; a period when artists had the opportunity to succeed. He presents concrete strategies for making the most of creative power.

Being creative isn’t a disadvantage for success; rather, it is a powerful tool to be harnessed. ­– Jeff Goins, Real Artists Don’t Starve

The digital meeting The Asset of Art is an initiative of Annick Vroom and Art is a Guaranty, in cooperation with the Amsterdam Arts Fund AFK, ING, CBK Rotterdam en Cultuur+Ondernemen. Supported by STROOM Den Haag.